Case study · 2025
Luxury Direct France
A one-page Art-Deco storefront for a French Riviera handbag boutique that sells through Instagram — one link for the bio that looks as expensive as the stock.
- What I did
- Design, Build, Launch
- Built with
- Hand-coded HTML/CSS, Netlify, Cloudflare DNS
The brief
A friend runs a small boutique on the French Riviera selling certified-authentic designer bags, brand new and vintage. The whole business runs through Instagram DMs and WhatsApp. She didn't want a shop, a cart, or a checkout — she wanted one link for her bio that made a stranger trust her enough to message.
What I did
- Matched the product. Black and gold, an Art-Deco frame, an ornate crest. It reads like a boutique window, not a link-tree.
- Kept the sale where she wants it. The two buttons are "Enquire on WhatsApp" and "Browse on Instagram". No form to ignore, no inbox to check — enquiries land where she already works.
- Made it instant. Hand-coded, single page, no framework, no build step. It's opened from a phone on a profile tap, so it loads before the thumb lifts.
- Handled the credibility signals. "Verified on Instagram", reply-time expectation, sourcing story — the things that turn a cold DM into a warm one.
The result
The account now has a front door that looks like a real business. Every sale still happens in DMs, which is exactly how she likes to sell — the site just gets people there already half-convinced.
